Dynamics 365 Marketing
Engage with customers one on one, at scale, to build meaningful relationships and grow your business.
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Engage customers in real time
Orchestrate real-time journeys; Tailor experiences based on customer interactions across email, mobile, social media, text messaging (SMS), custom channels, and in-person touchpoints.
Design customer-led experiences; With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions. Take advantage of built-in event triggers or build custom ones.
Deliver seamless experiences across digital and physical channels; Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them on their preferred channels and timing using AI-driven recommendations.
Take advantage of real-time customer data changes; Easily kick off new customer journeys without developing code. Create holistic journeys based on real-time data changes across any Dynamics 365 app.
Simplify journey management; Encourage customer action by sending reminders and repeating messages until a qualifying event or activity occurs.
Elevate customer experiences
Orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.
Win customers and earn loyalty faster
Design end-to-end journeys that increase engagement; Create personalized journeys using demographics and behaviors to orchestrate experiences across marketing, commerce, sales, and service. Act on feedback using Dynamics 365 Customer Voice.
Target the right audience; Easily create segments for contacts and leads, no matter how complex the targeting criteria, using a refreshed segment builder and natural language.
Bring cohesiveness across the end-to-end customer journey; Enable service, sales, marketing, or other customer experience–focused teams to drive impactful interactions. Search, filter, and view all real-time marketing activities from a unified timeline.
Nurture leads and accounts; Send periodic newsletters, transactional emails, and timely personalized notifications. Score individual leads or run account-based marketing campaigns to align with sales.
Turn event, meeting, and webinar attendees into loyal customers; Simplify event and webinar planning. Nurture registrants before, during, and after to improve attendee engagement and deliver world-class webinars with Microsoft Teams.
Build customer trust with a unified, adaptable platform
Use built-in features to help with compliance requirements and protect customer data. Easily customize and connect with tools you already use.
Personalize customer experiences with AI
Delight customers with rich personalization; Easily generate personalized messages that automatically include the right content for each customer.
Easily create engaging content with AI assistance; Create email content easily and efficiently with the AI-driven email editor. Use AI-generated content ideas including images, offers, and dynamic content to maximize engagement.
Experiment to increase engagement; Run A/B tests to find and use resonating content. Personalize channels for each customer based on their previous activities and preferences.
Improve marketing effectiveness; Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.
Act on a 360-degree understanding of the customer; Connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys, and visualize customer interactions.