Dynamics 365 Customer Insights
Transform your customer data to drive understanding, reveal actionable insights, and personalize connected customer experiences.
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Get deeper insights and richer profiles
Create a single view of the customer; Bring together transactional, behavioral, and demographic data to create actionable insights and a complete view of your customers.
Accurately identify customers; Bring multiple identities together from across your touchpoints with AI-powered identity resolution, using attributes and signals to inform unified customer profiles.
Gain a richer view of your customer; Enrich profiles with proprietary Microsoft audience intelligence or third-party sources to reveal unique interests and preferences.
Capture customer sentiment; Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.
Leading enterprise customer data platform
Deliver personalized customer experiences with the ultimate 360-degree view of your customers.
Optimize and orchestrate real-time customer journeys
Maximize revenue and retention; Use prebuilt AI models to easily predict customer lifetime value, as well as transactional and subscription churn.
Optimize for the next best step; Use prebuilt AI models to quickly identify cross-sell and upsell opportunities with product recommendations that reduce cost per conversion.
Discover new customer segments; Use AI-driven recommendations or define your own customer segments.
Maximize business performance by tracking relevant KPIs; Use industry standard recommendations to define your key performance indicators (KPIs) or apply your own custom KPIs to measure business success metrics and performance toward goals.
Get granular insights with advanced analytics; Combine customer data with financial, operational, and other enterprise data using Microsoft Power BI and Azure Synapse Analytics, a big-data-analytics service.
The Total Economic Impact™ of Microsoft Dynamics 365 Customer Insights
Explore the advantages of Dynamics 365 Customer Insights in this commissioned study conducted by Forrester Consulting.
Get the study| 324%
ROI over three years
| 75%
Time savings on customer journey development 1
| <6
Months to payback
| 15%
Improvement to conversion rate per customer journey
Personalize B2B customer experiences and protect privacy
Easily balance privacy and personalization; Build customer trust and honor privacy on a consent-enabled customer data platform (CDP) with consent data that’s automatically updated.
Increase lead accuracy and quality; Use prebuilt integration for third-party enrichment sources to augment account data from industry-leading data providers like Leadspace and Dun & Bradstreet.
Achieve marketing goals while keeping data safe; Stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) using data governance tools powered by Azure Purview.
Supercharge your account-based marketing (ABM) with LinkedIn; Reach the right contacts and accounts on LinkedIn, powered by data from Customer Insights.